The Hidden Cost of "Winging It" in High-Stakes Negotiations
Trusted by Global Brands & Top Executives
to Win Critical Negotiations
When your deal matters, these organizations choose proven expertise over theory...
Even experienced executives fall into these costly patterns:
Lack of Structure
Your approach is inconsistent and reactive. You rely on instinct instead of proven systems, making every negotiation feel like starting from scratch.
Result: Unpredictable outcomes and missed opportunities.
Giving Value Away
You make concessions without getting equivalent value back. Small "goodwill" gestures add up to massive margin leakage over time.
Result: 6-11% of deal value systematically bleeds out through predictable patterns.
Confidence Issues
You feel anxious facing senior executives or professional procurement teams. This shows in your body language and weakens your negotiating position.
Result: You accept worse terms than you should.
Professional Victims
You're outmaneuvered by counterparts who use systematic approaches, advanced anchoring, and tactical pressure you don't see coming.
Result: You consistently leave money on the table.
Confidence Issues
You feel anxious facing senior executives or professional procurement teams. This shows in your body language and weakens your negotiating position.
Result: You accept worse terms than you should.
Giving Value Away
You make concessions without getting equivalent value back. Small "goodwill" gestures add up to massive margin leakage over time.
Result: 6-11% of deal value systematically bleeds out through predictable patterns.
Professional Victims
You're outmaneuvered by counterparts who use systematic approaches, advanced anchoring, and tactical pressure you don't see coming.
Result: You consistently leave money on the table.
Sound familiar? You're not alone. Most executives leak 6-11% of deal value through these exact patterns.
The Negotiation Margin Index™ (NMI) transforms negotiation from an art into a measurable science.
Built on 4,000+ recorded business negotiation simulations and $4+ billion in live deals, the NMI reveals:
✓ Your exact profit leak drivers (with evidence)
✓ Dollar value of margin bleeding out annually
✓ Immediate action plan to protect value this week
Unlike generic business negotiation training that focuses on communication skills, we engineer measurable commercial outcomes using data-driven insights.
Finally: A Way to Measure What You're Losing
The Negotiation Margin Index™ (NMI) is the world's only diagnostic that quantifies your negotiation capability, margin leakage, and deal performance risk.
This isn't theory. It's your business negotiation X-ray in 60 minutes.
Meet Jan Potgieter: AI-Augmented Business Negotiation Expert
Your guide to elite business negotiation performance in the AI age
Most business negotiation experts teach theory from textbooks. Jan builds AI-enhanced systems from real-world results.
✓ 23+ years global business negotiation experience
✓ 4,000+ recorded business negotiation simulations
✓ 12,500+ participants trained in small groups
✓ $4+ billion in deals personally advised
✓ 65+ countries, multiple sectors (pharma, telco, oil & gas, sports)
✓ Author: "Negotiation: Your Hottest Currency"
✓ MBA in Negotiation Skills
✓ AI-enhanced methodology for human and machine training
I don't just teach negotiation systems and AI, I've lived them under pressure.
What Happens When You Fix The Leaks
Real transformations from real business negotiations
Business negotiation isn't an event. It's how you do business. When you fix the system, everything changes.
Built For High-Stakes Deal Leaders
Heads of Sales | Procurement Directors
| Market Access Leaders | Sports Marketing Heads
| Founders & CEOs | Finance Professionals
Is This Assessment Right For You?
✓ You handle individual deals worth $500K+ annually
✓ Your company manages negotiation portfolios of $10M+
✓ You negotiate across cultures, time zones, or complex stakeholder environments
✓ You face professional procurement teams or sophisticated counterparts who use systematic approaches
✓ You suspect you're leaving money on the table but can't quantify exactly how much
✓ You want measurable improvement in business negotiation performance, not just communication tips
✓ You're interested in AI-enhanced negotiation capabilities
If you checked 3+ boxes, this diagnostic will show you exactly where your money is leaking.
Fast Answers
▼ What is the NMI?
The Negotiation Margin Index is like an MRI for your deals. In just 60 minutes, we'll dissect how you negotiate, expose your 3 biggest "profit leaks," and put an exact dollar figure on what's slipping through your fingers. Think of it as the X-ray that finally shows where the money's bleeding out, and how to stop it fast.
▼ What prep is needed?
Zero. We'll send you a 3-question intake form after you book. That's it. The simulation is designed to reveal your natural negotiation patterns under pressure - no studying required.
▼ Is this a sales pitch?
No. This is a legitimate diagnostic that delivers real value. You'll get your personalized NMI report regardless of whether you ever work with us again. That said, if you want to fix the leaks we uncover, we'll show you how.
▼ Confidentiality?
Absolute. We sign NDAs before any work begins. Your simulation scenarios are generic (not your actual deals), and your results remain completely confidential. We've worked with global brands for 23+ years - discretion is non-negotiable.
▼ What happens after the assessment?
You get your complete NMI report and a 30-minute debrief call. We'll show you exactly where you're losing money and give you 3 immediate actions to protect value this week. If you want ongoing support to fix the leaks, we'll discuss options. If not, you keep the insights and implement them yourself.
Stop Leaving Money on the Table
Your competitors aren't waiting. Every day you delay is another day of margin leakage.
Get your free NMI assessment and discover exactly what you're losing.
✓ 30-minute live negotiation simulation
✓ Personalized NMI diagnostic report
✓ 30-minute expert debrief call
✓ Immediate action plan (3 next steps)
✓ Confidential & professional process
Total Value: $2,450
Your Investment: FREE
*Limited spots available monthly.
Your Guarantee:
This diagnostic delivers real value or we'll extend the debrief until you have actionable insights you can implement immediately. We've never had to invoke this guarantee in 4,000+ simulations.
You're Losing 6-11% of Every Deal Value...
And You Don't Even Know It
Most executives think they're skilled negotiators. The reality? Without systematic business negotiation principles, you're leaving hundreds of thousands (or millions) on the table in every deal cycle.
"Most business negotiation training resembles a masterclass in litigation. I focus on human nature and commercial outcomes."
- Jan Potgieter
The Negotiation Margin Index™ (NMI) reveals exactly where your money is bleeding out—and shows you how to stop it.
✓ Free 60-minute diagnostic (valued at $2,450)
✓ Quantifies your exact margin leakage in $$
✓ Identifies your top 3 profit leak drivers
✓ Provides immediate action plan to protect value this week
Unlike generic negotiation training that focuses on communication skills, this assessment engineers measurable commercial outcomes.
Trusted by executives at global brands including Adidas, Nokia, Vodafone, and La Liga